Athletic footwear thrives as consumers seek wider choice of brands beyond the famous swoosh
US sportswear maker’s quarterly sales fell 10% in a reflection of its retail struggles
Elliott Hill must prepare for a marathon, not a sprint at the sports shoemaker
Plus, are football fans being priced out?
A popular insider has been recalled to try to make the world’s biggest sportswear maker cool again
Oregon-based company brings in retired executive Elliott Hill to turn around its performance
Even a glimmer of reflected glory is worth competing for
CT scans reveal the technology propelling record-breaking long-distance runners
Plus, women’s tennis and its lack of star appeal
The world’s largest sportswear maker is in crisis as its sneakers lose some of their cultural cachet
Plus, F1’s festival-powered future, England’s chances
Sportswear maker says it is taking aggressive action to reorganise inventory after weaker than expected quarter
Overreliance on retro brands, insufficient innovation and neglecting the athletics market have hampered the shoemaker
Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal
Sales have recovered from the pandemic, but valuations are sluggish
Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more
CEO John Donahoe is trying to reposition sportswear giant as the market for running shoes undergoes big shifts
US golf legend had built a lucrative relationship with the sportswear maker over the course of the contract
Sportswear maker says restructuring expected to result in pre-tax charge of more than $400mn
The cost of designer goods has shot beyond what the brands’ chatter about look and quality can justify
Sportswear brand must revive growth in its North American market, where it faces stiff competition
Also in today’s newsletter, Africa’s ‘staggering’ finance gap
Plus, Nike’s U-turn on retail strategy and Fenway gets into golf
Tighter cost controls should bring profit back on track
Matt Damon and Viola Davis star in a celebration of consumerism through the origin story of the Nike Air Jordan
