How to choose the right Executive MBA

Securing a place on a top Executive MBA (EMBA) programme requires more than an impressive CV; it demands deep consideration of your options, followed by a well-executed application. To assist the process, graduates, admissions tutors and faculty share advice to improve your chances of success.

Know the answer to ‘Why?’

An EMBA programme is a demanding journey, so every candidate needs to ask themselves, “Why?”. “This seems obvious, but it’s a tough question because superficial motivations, such as higher salary or prestige, are weak foundations for such a commitment,” warns Kai Stenzel, chief market officer at Mannheim Business School in Germany. “Once you’ve identified your reasons for pursuing the programme, we highly recommend you speak with alumni, whether through connections provided by the school or via social media. These conversations can help refine and align your goals.”

Find a school that shares your values

Business schools are looking for well-rounded candidates who have demonstrated leadership and possess strong academic and analytical skills, says Virginie Fougea, head of admissions at Insead, in Fontainebleau, near Paris. “But schools are also looking for candidates with a global perspective, and motivated to make a positive impact post-EMBA. At Insead, for example, we seek candidates whose values align with our ethos of using business as a force for good, who are committed to making a positive impact on society and the business world.”

Zoom in on classes and structure

Ensure the details of the programme match your career aspirations and the knowledge and skills you need to move to the next level, says Giana Eckhardt, professor of marketing at King’s Business School, in London. “Make sure the EMBA delivers on what it promises,” she says. “Most business schools talk about sustainable business and positive change-making, but do they send students on immersion trips, for example, where they can apply their learnings in live, real-world scenarios? A business school that evidences this kind of experience will be a great fit for students who want to be at the forefront of innovation, purpose and leadership.”

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Who will you sit next to in class?

Check schools’ EMBA class profile, as your peers will shape your learning experience and become a vital part of your professional network for years to come, says Barbara Stöttinger, dean of WU Executive Academy, in Vienna. “Consider, too, the school’s reputation, accreditations and the quality of faculty and network. These three things will dictate your experience and learning — you may love the outline of the course but, if the business school is not to your liking, the overall experience may not be what you’re after,” she cautions.

Pay attention to alumni

Choosing the right EMBA also means choosing a network of alumni that matches your expectations and goals, and could support your mid- to long-term career goals. “The alumni network can hold the key to future possibilities,” says Dibyendu Bose, deputy director for strategy, impact and innovation at Sasin School of Management, in Bangkok. “One of the biggest motivations for doing an EMBA from a well-respected academic institution is access to the alumni body, which would include chieftains of industry and government.”

Speak to a tax adviser

The traditional ways of financing an EMBA — besides now-diminishing employer funding — include personal savings, family support, and loans. If you are considering funding the programme yourself, some countries allow tuition fees and study expenses to be tax-deductible, says Rebecca Loades, director of MBA programmes at ESMT Berlin. “Your employer may also offer salary deductions at source, in which they initially pay your tuition and then deduct it from your gross salary over a certain period,” she notes. “This might be preferable to asking your employer to directly contribute, as it doesn’t lock you into employment for a specific period, though you will have to pay the outstanding amount if you leave earlier.”

Discuss your plans with loved ones

It is crucial that the financial commitment does not lead to unnecessary stress. “I’d also suggest discussing this decision with your spouse or family to ensure you have their support,” says LiBin Sim, a graduate of the Aalto University EMBA and executive director of the Seafood Industries Association in Singapore. “Their understanding and encouragement can be vital. I was balancing a heavy travel schedule for work — with frequent trips across multiple continents — and a newborn son. The part-time EMBA gave me the perfect balance and flexibility, with weekend classes and a modular format that allowed me to maintain career momentum while being present for my family.”

Simulate the interview

It is of course important to prepare thoroughly by practising likely interview questions, such as why you want to pursue an EMBA now, how you will contribute to the cohort, and describing a leadership challenge you’ve faced. Simulating the interview with a mentor or colleague can provide valuable feedback on your responses, body language and overall presentation, says Angélique Garcia, head of admissions at Porto Business School, in Portugal. “Make sure you’re familiar with every aspect of your application, including essays, resumé and recommendations,” she advises, “and be consistent and confident in your answers during the interview.”